"Viral Marketing" is giving something away for free and allowing people to pass it on to others. The main purpose of viral marketing is to spread your message to as many people as possible without having to spend any money for advertising.
In order to start an effective viral marketing campaign, you need to provide people with a reason for passing your information around. For example, jokes are often passed around just because they are funny. However, how often have you forwarded an ad for an eBook on to other people? Unless you were
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